Channel 10
Show up on social like you mean it.
We plan, create and publish social content that sounds like you, and we answer the people who respond. You get an active, credible presence without it eating your team's week.
The monthly work
- Step 01Channel strategyWe choose the two or three platforms where your customers spend time, define content pillars and set a posting cadence you can sustain. Being everywhere badly helps nobody.
- Step 02Monthly content calendarYou receive next month's posts, captions and visuals in one batch for approval. One review session, one round of edits, then everything is scheduled and ready to go.
- Step 03Content productionWe design graphics, edit short-form video and write captions in your voice. Once a quarter we can capture photos and footage on site, so content shows real people.
- Step 04Community managementWe monitor comments, mentions and direct messages on business days, reply within agreed hours and route sales inquiries or complaints to the right person on your team.
- Step 05Local and employee contentWe turn customer stories, team milestones, job photos and community involvement into posts. This content consistently outperforms polished promotional graphics, and it costs less to make.
- Step 06Monthly performance reviewEach month we report on what earned saves, shares and clicks, retire formats that fell flat and flag top organic posts as candidates for paid promotion.
Evidence
Sample figures, set out the way they appear in a client's monthly review.
- 4.7%Engagement rateaverage per post, up from 1.3% (sample)
- +58%Profile visitstypical month 4 vs. baseline (sample)
- +36%Tagged website sessionsfrom organic social, 6 months (sample)
- 38 minMedian response timecomments and messages, business hours (sample)
Cedar Row Realty · 9 months268 buyer and seller leads a month at $19 eachLeads per month · sample caseHow it runs
Price moves with the number of platforms, posts per month, how much video we edit and the hours of community management required.
- 01
AuditWeeks 1 to 2
We review your profiles, past posts, competitors and audience data. You get a channel strategy, content pillars, a voice guide and a list of profile fixes.
- 02
PlanWeeks 3 to 4
The first calendar is built and approved. Templates are designed, the approval workflow is agreed, and we gather photos, footage and stories from your team.
- 03
PublishWeeks 5 to 12
Posts go out on schedule and community management begins. We test formats, posting times and topics while building a baseline for engagement and reach.
- 04
OptimizeMonth 4 onward
Calendars are shaped by what the data shows. Strong formats get more room, weak ones are dropped, and top posts are passed to paid social.
Deliverables
- Channel strategy with content pillars and voice guidelines
- Monthly content calendar delivered for single-round approval
- Twelve to sixteen posts each month across platforms
- Four short-form videos edited from your footage monthly
- Community management with replies on business days
- Quarterly on-site photo and video capture session
- Live dashboard of reach, engagement and tagged website sessions
- Monthly written summary and a 30-minute review call
Best for
- Local businesses whose buyers check profiles before calling
- Teams that post in bursts, then go quiet
- Brands with good stories and nobody to tell them
Buyers check your social profiles before they call, the way they once checked for a storefront. An account that last posted in March sends a message, and not a good one. We run your channels with a plan: content pillars tied to what you sell, a monthly calendar you approve in one sitting and a consistent voice. You stay visible without anyone on your team scrambling for something to post.
Organic social rarely drives sales directly, and we will not pretend otherwise. Its job is trust, reach among people who already know you and a steady supply of proof. We measure it that way: engagement rate, saves and shares, profile visits, tagged website sessions and response time on messages. The posts that perform best organically also become the first candidates for paid social creative.
Social Media questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
Some, but that is not its main job. Organic reach is limited, and most followers already know you. Expect stronger trust, more profile visits, more branded searches and warmer leads from other channels. If direct lead volume is the goal, pair this with paid social. We would rather set that expectation now than disappoint you in month three.
About an hour to approve the calendar, plus raw material. Photos from jobs, short phone videos, customer wins and team news are what make content feel real. We set up a shared folder and a simple prompt list, so sending things takes minutes. The more you share, the less your feed looks like stock photography.
You own the profiles, the audience and everything we create, including design templates and edited video. We are added with manager access and never hold the primary login. If we part ways after the initial 90-day term, you keep it all and we remove our access. Retainers run month to month from that point.
Yes, on business days within agreed hours. We answer routine questions from an approved response guide and pass sales inquiries, complaints and anything sensitive to a named contact on your team, usually within the hour. We do not improvise on pricing, legal or medical questions. Those always go to you.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.