About Signal & Scale
We are 24 specialists on Blake Street in Denver. Maya Okafor started the agency in 2016 after eight years defending ad budgets in-house, and the habit stuck: every channel we run has to show the revenue it brought in.
- Since 2016
- Team of 24
- Blake Street, Denver
(01) Our story
(01) Our story
- 2016Maya Okafor leaves an in-house role and takes on three search ad clients from a spare room in Capitol Hill.
- 2018SEO and analytics join the offering. The team grows to six and moves into a shared studio on Larimer Street.
- 2020Every client gets a live dashboard. Month-to-month contracts replace annual terms.
- 2022CRO and lifecycle email teams formed. First e-commerce and SaaS clients outside Colorado.
- 2024Move to 1420 Blake Street. Twenty-two people, 100 active accounts.
- 2026140 accounts across six industries, and still one client per trade per city.
(02) How we work
- 01
Revenue is the report
Clicks, impressions and rankings are steps on the way. We report on leads, customers and money, and we connect the steps so you can see how one becomes the next.
- 02
Say the hard thing early
If a channel is not working, you hear it from us before you see it in the bank. Losing tests go in the report next to the winners.
- 03
You own everything
Accounts, data, pages and creative are yours from day one. We want clients who stay because of results, not because leaving is hard.
(07) Team
The person who pitches is the person who runs the account. Each channel has a named lead with years in that one specialism.
Team met 08/08
StrategyMaya Okafor
Founder and Strategy Director
SearchDaniel Ortega
Head of Paid Media
TechnicalPriya Raman
SEO Director
TrackingTom Whitaker
Head of Analytics
ContentElena Marchetti
Creative and Content Lead
TestingJordan Blake
CRO and Web Lead
EmailAisha Bello
Lifecycle and Email Lead
AccountsSam Nakamura
Client Partner
Client reviews
4.9
212 client reviews (sample)
- Search listings 4.9
- Agency directories 5.0
- Client surveys 4.8
93% of clients are still with us a year in. This is what shows up on our phones when a number moves.
6unread reviews
- Signal & Scalenow
Dana KowalczykOwner · Larkspur Plumbing & Heating
163 leads/mo“For the first time I can see which ads book jobs. We added a fourth truck in June because the phone data said we could fill it.”
- Signal & Scale4m ago
Dr. Anjali MehtaPractice owner · Brightwell Family Dental
+166% bookings“They watched how patients used our site before changing a pixel. Our hygiene schedule is full six weeks out.”
- Signal & Scale12m ago
Marcus HarlowManaging partner · Harlow & Reyes Injury Law
-61% cost per lead“We were renting leads. Now most signed cases start with a search and one of our own pages, and I can see the cost of each one.”
- Signal & Scale31m ago
Renee CastilloTeam lead · Cedar Row Realty Group
268 leads/mo“Our agents stopped racing four other teams to the same lead. Half of the people who come in have already picked a time on the calendar.”
- Signal & Scale2h ago
Theo LindqvistFounder · Fernhouse Goods
4.3× ROAS“Every campaign has a break-even number now and we know which ones clear it. ROAS doubled and so did orders.”
- Signal & Scale5h ago
Priscilla AdubaVP Marketing · Ledgerline
+256% demos“Sales and marketing finally look at the same number. Content went from a cost we defended to the channel we forecast against.”
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.