Channel 09
Know which marketing dollars earn their keep.
We audit and rebuild your tracking so every lead and sale is counted once and credited correctly. You get a live dashboard showing which channels earn their budget and which do not.
From (sample)$900/mo
97% conversions correctly attributedThe monthly work
- Step 01Tracking auditWe test every tag, event and conversion on the site, find duplicates, gaps and misfires, and compare platform counts against CRM records to size the discrepancy.
- Step 02Measurement planA written plan defines each business goal, the events that measure it, naming conventions and who owns what. It becomes the reference for every future campaign and site change.
- Step 03Tag manager rebuildWe rebuild your tag manager container with a documented data layer, consent handling and version control. Server-side tagging is added where it improves accuracy and page speed.
- Step 04UTM governanceWe set UTM rules, build a link builder your team will use and clean up channel groupings. Traffic stops landing in the unassigned bucket where nobody can act on it.
- Step 05CRM and revenue integrationLead source, campaign and keyword are passed into your CRM, and lifecycle stage and revenue flow back out. That is what makes true CAC and payback reporting possible.
- Step 06Dashboards and analysisA live dashboard covers spend, pipeline and revenue by channel. Each month an analyst reads it, investigates anomalies and writes up what the numbers mean for your budget.
Evidence
Sample figures, set out the way they appear in a client's monthly review.
- 97%Conversions correctly attributedup from 62% at audit (sample)
- 3%Unassigned trafficdown from 24% after UTM cleanup (sample)
- 11 hrsReporting time savedper month vs. manual spreadsheets (sample)
- $212Blended CACvisible by channel for the first time (sample)
Ledgerline · 12 monthsDemo requests up 256% with cost per demo cut in halfDemo requests per month · sample caseHow it runs
Price moves with the number of data sources, the state of your current tracking and how much custom dashboard work you need.
- 01
AuditWeeks 1 to 2
We test tags and events, compare platform numbers to your CRM and interview stakeholders about decisions they need data for. You get the audit and measurement plan.
- 02
RebuildWeeks 3 to 5
The tag manager container is rebuilt, events are standardized and server-side tagging is deployed. Everything is tested in a staging environment before it replaces the old setup.
- 03
ConnectWeeks 6 to 8
Ad platforms, your analytics platform and your CRM are joined in a reporting layer. Dashboards are built, checked against source systems and walked through with your team.
- 04
AnalyzeWeek 9 onward
An analyst monitors data quality, investigates changes and delivers the monthly summary. New campaigns and site changes get tracking specified before they launch.
Deliverables
- Tracking audit with every discrepancy documented and sized
- Written measurement plan and event naming conventions
- Rebuilt tag manager container with a documented data layer
- Server-side tagging and consent handling fully configured
- UTM rulebook and shared link builder for your team
- CRM integration passing source data and revenue both ways
- Live dashboard of spend, CPL, CAC, ROAS and cohorts
- Monthly written summary and a 45-minute review call
Best for
- Teams whose platform numbers never match the CRM
- Owners deciding where next quarter's budget should go
- Companies running several channels with no shared reporting
Most marketing arguments are really data arguments. The ad platform says 80 leads, your analytics platform says 55 and your CRM says 31. Everyone picks the number that suits them. We fix the plumbing first: a measurement plan, a clean tag manager container, consistent UTM rules and events that fire once. Then we connect ad spend, site behavior and CRM outcomes in one place.
Good reporting answers a question, then suggests an action. Our dashboards show CPL, CAC and ROAS by channel, with the attribution window and model stated on the page. Cohort views show whether customers acquired in spring are worth more than those from fall. And the monthly written summary says, in plain language, what changed, why we think it changed and what to do about it.
Analytics & Reporting questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
You do. Every analytics property, tag manager container, data warehouse and dashboard is created in accounts registered to your business, and we are added as users. If we stop working together, nothing has to be transferred and nothing goes dark. We also document the setup, so the next person can understand it without reverse engineering.
The live dashboard updates daily and is available whenever you want it. Once a month, an analyst sends a written summary that explains what changed and recommends actions, followed by a call to talk it through. If a tag breaks or a number moves sharply mid-month, automated alerts flag it and we contact you the same day.
Several reasons. Each platform uses its own attribution window and claims credit for the same sale. Browsers block some tracking. Forms get submitted twice, and spam leads count on one side only. Some gap is normal. Our job is to shrink it, explain what remains and agree on one source of truth for budget decisions.
Almost always. We work with the analytics platform, tag manager, CRM and ad accounts you already have, and only recommend a change when a tool cannot do what the measurement plan requires. The setup phase takes about eight weeks and falls inside the initial 90-day term. After that, the retainer runs month to month.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.