Cedar Row Realty Group · Real estate
Leads per month
88268
Monthly trend · Jan to Sep
Change
+205%
Sample case study. The client, quotes and every figure are illustrative.
(01)
Where it started
A 14-agent team was buying portal leads that five other agents also called. We built an owned pipeline: paid social to neighborhood guides and home value reports, with automated follow-up that books the first conversation.
Cedar Row spent most of its budget on shared portal leads. Agents were calling people who had already heard from four competitors, and fewer than one in nine leads ever booked a conversation.
Social posts were listing photos with no pattern, and the email list of 6,200 past clients and open-house visitors had not received anything in over a year.
(02)
What we changed
- Lead magnets worth trading an email for
Neighborhood guides for eight Fort Collins areas and an automated home value report. Each has a short landing page and a two-field form.
- Paid social with weekly creative
Short walk-through videos and carousel ads, refreshed every week. Three audiences: likely movers, renters in target zip codes, and past site visitors.
- Follow-up in five minutes
A text and email sequence that asks one qualifying question, then offers a calendar link. Agents get the lead with the answer attached instead of a cold name.
- A monthly market email
One email a month to the full list with sold prices, days on market and one featured home. It now drives more seller inquiries than any paid channel.
Timeline
- Month 1
Audience research, CRM cleanup and the first two neighborhood guides. Tracking from ad click to booked call.
- Months 2 to 3
Paid social live with three audiences. Follow-up sequence launched and tuned against real replies.
- Months 4 to 6
Remaining guides published. Monthly market email begins. Portal spend cut by 60%.
- Months 7 to 9
Seller-focused home value campaign. Agent-level reporting so the team lead can coach on follow-up.
(03)
What it led to
Cedar Row Realty Group went from 88 to 268 on leads per month in 9 months. The numbers on this page are sample data, laid out the way a real report would be.
| Metric | Before | After | Change |
|---|---|---|---|
| Leads per month | 88 | 268 | +205% |
| Cost per lead | $41 | $19 | -54% |
| Leads that book a call | 11% | 34% | +23 pts |
| Email open rate (market update) | No sends | 46% | New |
Website sessions
Jan to Sep
View data as a table
| Month | Website sessions |
|---|---|
| Jan | 5,200 |
| Feb | 5,600 |
| Mar | 6,400 |
| Apr | 7,300 |
| May | 8,100 |
| Jun | 8,800 |
| Jul | 9,500 |
| Aug | 9,900 |
| Sep | 10,400 |
Buyer and seller leads per month
Jan to Sep
View data as a table
| Month | Buyer and seller leads |
|---|---|
| Jan | 88 |
| Feb | 104 |
| Mar | 131 |
| Apr | 162 |
| May | 190 |
| Jun | 214 |
| Jul | 236 |
| Aug | 249 |
| Sep | 268 |
Cost per lead
Jan to Sep
View data as a table
| Month | Cost per lead |
|---|---|
| Jan | $41 |
| Feb | $37 |
| Mar | $31 |
| Apr | $27 |
| May | $24 |
| Jun | $22 |
| Jul | $21 |
| Aug | $20 |
| Sep | $19 |
“Our agents stopped racing four other teams to the same lead. People come in asking for us, and half of them have already picked a time on the calendar.”
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