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November audits · 5 of 8 booked

A Denver performance team for search, paid media and conversion. We work out who is ready to buy, get you in front of them and tie every dollar back to revenue.

Qualified leads logged across accounts this month (sample)

48,260

  • 01SEO
  • 02Paid media
  • 03CRO
  • 04Analytics

4.9 · 212 client reviews (sample)140+ accounts since 2016

(00) Clients

From two-truck plumbers and dental practices to online stores and software teams. Each dot is an account, and each badge is the number we were hired to move.

4.9 · 212 reviews (sample)

Latest signalLarkspur Plumbing · +254%

(01) Why Signal & Scale

Reach is cheap and mostly wasted. We work out which searches, feeds and audiences hold people who are ready to buy, then spend only there.

  • Since 2016
  • Team of 24
  • Blake Street, Denver

1,200 people, one market

1 in 12

is ready to buy

Search274 typing “plumber near me” this week

Feeds965 scrolling local home and garden pages

Audiences76 who resemble your best customers

Sample illustration

(02) Services

Search, paid media, content, conversion and analytics, planned in one room and billed as one flat retainer.

All services
plumber near me

About 3,870,000 results · 0.38 s

citywide-rooter.example
localpages.example › plumbers
pipeworks.example
ratedpros.example
yoursite.comYour brand · plumber near me#1

Now first · clicks up 164%

SEO

We fix what stops search engines from crawling and ranking your site, then build the pages your buyers search for.

In the retainer

  • Crawl and fix list
  • Keyword-to-page map
  • Content briefs and refreshes
  • Digital PR and links
  • Rankings and leads report
+178% organic sessionsFrom (sample)$1,800/moExplore
@cedarrow.realty···
96 saves in the first hour

1,047 likes

cedarrow.realty Open house Saturday, keys in hand by spring

Paid social

We plan, produce and test paid social campaigns that reach the right audience with creative worth stopping for.

In the retainer

  • Creative testing plan
  • 8 ad variants a month
  • Audience building
  • Weekly budget moves
268 leads a month at $19From (sample)$1,400/moExplore
SponsoredSame-day water heater installs, booked onlineGet a quote
5.1%CTR4.3×ROAS

Search ads

We build and manage search ad campaigns around the queries that convert, and cut the ones that do not.

In the retainer

  • Account rebuild
  • Negative keyword list
  • Call and form tracking
  • Spend-to-revenue view
ROAS from 2.1× to 4.3×From (sample)$1,500/moExplore
Field guide · 8 minutesHow to rank first for “near me” searchesEditorial team1,860 readers this month

Content

We plan, write and distribute content built around what your buyers search for and ask sales.

In the retainer

  • Quarterly editorial plan
  • Expert-led articles
  • Customer interviews
  • Old-page refreshes
2.7× blog-sourced leadsFrom (sample)$2,200/moExplore
yoursite.com/quote
Form rate 5.8% ▲

Web design

We design and build websites and landing pages around one job, turning visitors into leads or customers.

In the retainer

  • Page research
  • Copy, design and build
  • Conversion tracking
  • Sub-2-second load
+58% conversion rateFrom (sample)$6,500 onceExplore
Live dashboardThis month
Leads163Cost / lead$44Revenue$82kROAS4.3×Calls71Booked58%Organic+47%Map views2,140

Analytics

We audit and rebuild your tracking so every lead and sale is counted once and credited correctly.

In the retainer

  • Measurement plan
  • Conversion events
  • Call tracking
  • Live dashboard
1 dashboard, every channelFrom (sample)$900/moExplore

(03) Case studies

One number per client: the one they hired us to change. Drag the divider to compare where it started with where it is now. All figures are sample data.

All case studies
After163
Before46
Larkspur Plumbing · 9 monthsLeads per month

We rebuilt the tracking, tightened the search campaigns to emergency and install intent, and earned map-pack visibility across six service areas.

Local SEOPPC / Search AdsWeb Design & Landing Pages
Open the case study

(04) How we work

The same four steps run on every account, and the funnel beside them is how it shows up in your monthly report.

  1. 01

    AuditWeek 1

    We check tracking, ads, search visibility and landing pages, and rank the three fixes worth doing first.

  2. 02

    LaunchWeeks 3 to 6

    Tracking is verified first, then campaigns and pages are switched on.

  3. 03

    OptimizeEvery week

    We cut what loses, fund what wins and keep one test running.

  4. 04

    ReportEvery month

    Plain numbers, what we learned and what changes next.

01Reach962,400
3.4% click through
02Clicks32,720
5.5% send an enquiry
03Leads1,800
12% turn into customers
04Customers216
1 customer per 4,456 people reached

Sample account · 90-day window · illustrative figures

(04) How we work

The same four steps run on every account, and the funnel beside them is how it shows up in your monthly report.

  1. 01Reach962,400

    3.4% click through

    AuditWeek 1

    We check tracking, ads, search visibility and landing pages, and rank the three fixes worth doing first.

  2. 02Clicks32,720

    5.5% send an enquiry

    LaunchWeeks 3 to 6

    Tracking is verified first, then campaigns and pages are switched on.

  3. 03Leads1,800

    12% turn into customers

    OptimizeEvery week

    We cut what loses, fund what wins and keep one test running.

  4. 04Customers216

    1 customer per 4,456 people reached

    ReportEvery month

    Plain numbers, what we learned and what changes next.

Sample account · 90-day window · illustrative figures

(05) The numbers

The same four figures open every monthly review. These are sample averages across accounts.

Account summary · 2026SampleTrailing 12 months
  • 01median growth in organic leads

    163%

    ▲year over year

    JanDec

  • 02blended return on ad spend

    3.8×

    ▲year over year

    JanDec

  • 03client revenue tracked

    $48M

    ▲year over year

    JanDec

  • 04accounts managed since 2016

    140+

    ▲year over year

    JanDec

Sample events: Lead form sent · Larkspur Plumbing · 3 min ago; Consult booked · Brightwell Dental · 8 min ago; Listing video hit 31k views · Cedar Row Realty · 14 min ago; Daily ROAS 4.6× · Fernhouse Goods · 21 min ago; Now first for “injury lawyer denver” · Harlow & Reyes · 29 min ago; Review posted, 5 stars · Tanaka Roofing · 37 min ago; Demo requested · Ledgerline · 44 min ago; 186 map views today · Aspen Grove · 52 min ago.

(06) Content

Short video, carousels and paid creative, produced in monthly batches and cut to suit each platform. Every post is briefed against a number, not a mood board.

  • 3.6M video views in September
  • 29k saves and shares
  • Reach up 164% in a year

Sample figures across client accounts

See social media management

(07) Team

The person who pitches is the person who runs the account. Each channel has a named lead with years in that one specialism.

Client reviews

4.9

212 client reviews (sample)

  • Search listings 4.9
  • Agency directories 5.0
  • Client surveys 4.8

93% of clients are still with us a year in. This is what shows up on our phones when a number moves.

6unread reviews

  1. Signal & Scalenow

    Dana KowalczykOwner · Larkspur Plumbing & Heating

    163 leads/mo

    “For the first time I can see which ads book jobs. We added a fourth truck in June because the phone data said we could fill it.”

  2. Signal & Scale4m ago

    Dr. Anjali MehtaPractice owner · Brightwell Family Dental

    +166% bookings

    “They watched how patients used our site before changing a pixel. Our hygiene schedule is full six weeks out.”

  3. Signal & Scale12m ago

    Marcus HarlowManaging partner · Harlow & Reyes Injury Law

    -61% cost per lead

    “We were renting leads. Now most signed cases start with a search and one of our own pages, and I can see the cost of each one.”

  4. Signal & Scale31m ago

    Renee CastilloTeam lead · Cedar Row Realty Group

    268 leads/mo

    “Our agents stopped racing four other teams to the same lead. Half of the people who come in have already picked a time on the calendar.”

  5. Signal & Scale2h ago

    Theo LindqvistFounder · Fernhouse Goods

    4.3× ROAS

    “Every campaign has a break-even number now and we know which ones clear it. ROAS doubled and so did orders.”

  6. Signal & Scale5h ago

    Priscilla AdubaVP Marketing · Ledgerline

    +256% demos

    “Sales and marketing finally look at the same number. Content went from a cost we defended to the channel we forecast against.”

(08) Pricing

Choose by how many channels you need run. All three include a named strategist, a live dashboard and a monthly review in plain numbers.

01

Launch

One or two channels, run properly, with tracking you can trust.

$2,400/mo

Billed monthly · 30 days notice

  • Tracking and conversion setup
  • Up to 2 channels managed
  • 1 landing page in the first 90 days
  • Live dashboard
  • Monthly summary and 45-minute call
Pick Launch
02Most chosen

Growth

A full acquisition program with testing and creative included.

$4,800/mo

Billed monthly · 30 days notice

  • Everything in Launch
  • Up to 4 channels managed
  • Monthly ad creative batch (8 assets)
  • One conversion test live at all times
  • 2 content pieces or page refreshes a month
Pick Growth
03

Scale

A dedicated team across acquisition, conversion and retention.

$8,500/mo

Billed monthly · 30 days notice

  • Everything in Growth
  • All channels, including email and automation
  • Dedicated strategist and analyst
  • Weekly calls and quarterly planning day
  • Custom reporting to revenue or pipeline
Ask about Scale

Sample prices · first term 90 days, monthly after that · you pay the ad platforms yourself

Compare plans

(09) FAQ

Not covered here?

Bring it to the free audit.

A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.

Book the audit

Or email [email protected]

We reply within one business day

Paid campaigns produce leads within the first few weeks and settle after about 60 days of optimization. SEO and content show early signs in two to three months and compound from month four. We set expectations per channel in the 90-day plan.

The initial term is 90 days, since that is how long it takes to audit, launch and read real results. After that, retainers are month to month with 30 days notice.

Retainers have a flat monthly fee based on scope, not a percentage of ad spend, so we are never paid more for spending more of your money. Ad spend is paid by you directly to the platforms. Projects such as websites and tracking builds are quoted as fixed prices.

Yes. About half of our clients are outside the state. Meetings run on video, and reporting is the same wherever you are.

A client partner who runs your account, plus the channel leads doing the work. You will know each person by name, and the people in the pitch are the people on the account.

You get a live dashboard with leads, cost per lead, revenue and return by channel, plus a monthly written summary and a 45-minute call. We agree on the two or three numbers that matter in week one and report against those.

Yes. We often run one or two channels beside an in-house marketer or a brand agency. We share one tracking plan and one dashboard so nobody double counts.

A senior strategist reviews your tracking, ad accounts, search visibility and top landing pages. Within five business days you get a recorded walkthrough and a short written summary of the three fixes most likely to pay off first. It is yours to keep whether or not you hire us.

(11) Free audit

A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.

Enter a work email.

Request received. This is a demo form, so nothing was sent. On a live site a strategist would reply within one business day.

One reply from a strategist within a business day. No mailing list.

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