(04) Process
The first three steps take about six weeks. The last two run every week and every month for as long as we work together.
(01) The five steps
A walkthrough, a plan, a live campaign, a change log, a report.
- 01Week 1
Audit
We find where money is leaking.
We review tracking, ad accounts, search visibility and your top landing pages. You get a recorded walkthrough and the three fixes worth doing first.
- Tracking and data check
- Channel and competitor review
- Top three fixes, ranked
- 02Weeks 2 to 3
Strategy
A 90-day plan with numbers attached.
We agree on the goal, the two or three metrics that matter, the budget by channel and what gets built first. Everything fits on two pages.
- 90-day plan
- Budget and targets by channel
- Measurement plan
- 03Weeks 3 to 6
Launch
Campaigns, pages and tracking go live.
Campaigns are built, landing pages are designed and tested, and tracking is verified against real leads before budget ramps to full.
- Campaigns and creative
- Landing pages
- Verified conversion tracking
- 04Every week
Optimize
We cut what loses and fund what wins.
Search terms, creative, bids and pages are reviewed weekly. One test is always running, and budget moves toward what the data supports.
- Weekly changes log
- One live test at all times
- Budget reallocation
- 05Every month
Report
Plain numbers and what happens next.
A live dashboard, a one-page written summary and a 45-minute call. Wins, losses, what we learned and what changes next month.
- Live dashboard
- Written monthly summary
- Next-month plan
(02) The first quarter
A typical plan for an account with two paid channels and one landing page. Yours is set in week two.
(03) Reporting rhythm
No surprises. The same rhythm for every client, and a live dashboard between updates.
Get a free marketing audit- 01
Every week
- Search terms, bids and budgets reviewed
- Creative performance check
- Changes logged in the shared doc
- 02
Every month
- Written one-page summary
- 45-minute review call
- Next-month priorities agreed
- 03
Every quarter
- 90-day plan rebuilt from fresh data
- Budget reallocation across channels
- Content and page refresh cycle
(04) FAQ
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
A client partner who runs your account, plus the channel leads doing the work. You will know each person by name, and the people in the pitch are the people on the account.
Yes. We often run one or two channels beside an in-house marketer or a brand agency. We share one tracking plan and one dashboard so nobody double counts.
We take one client per industry per metro area for local businesses, and we disclose any category overlap for national clients before you sign.
Usually none at the start. We work in the analytics, ad and email platforms you already have, and recommend changes only when a tool is blocking results.
Most engagements kick off within two weeks of signing. The first 30 days cover access, tracking, research and the 90-day plan, and paid campaigns usually go live in weeks three to five.
Access to your website, analytics and ad accounts, 60 minutes for a kickoff, and one decision maker for a 45-minute monthly review. For content we also interview a subject expert for 30 minutes per piece.
Step one is free
The audit takes five business days and ends with a recorded walkthrough of the three fixes worth doing first.
One reply from a strategist within a business day. No mailing list.