Channel 05
Publish the answers your buyers are searching for.
We plan, write and distribute content built around what your buyers search for and ask sales. You get a library that earns organic traffic, links and qualified leads long after it goes live.
The monthly work
- Step 01Content strategyWe build topic clusters around your services, map each piece to a funnel stage and rank the backlog by search demand and business value. You approve the calendar quarterly.
- Step 02Expert interviewsOur editors interview your people for 30 minutes per piece. That is where the specifics, opinions and examples come from, and it keeps demands on your team small.
- Step 03Writing and editingEvery piece is written by a specialist, edited by a second person and fact-checked against sources. We write in your voice guide, or build one if you have none.
- Step 04Search and answer optimizationPieces are structured with clear headings, direct answers, internal links and schema markup. That helps them rank in search engines and get quoted in AI-generated answers.
- Step 05Original data and assetsEach quarter we produce one piece built on original data, a survey, a calculator or a template. These earn links and give your sales team something worth sending.
- Step 06Distribution and repurposingEach article becomes an email, several social posts and a short outreach pitch. Publishing is half the job. Getting it in front of people is the other half.
Evidence
Sample figures, set out the way they appear in a client's monthly review.
- +71%Organic clicks to contenttypical month 9 vs. baseline (sample)
- 2.4×MQLs from contentmonth 12 vs. baseline (sample)
- 46Referring domains earnedfrom original data pieces in 12 months (sample)
- +33%Assisted conversionscontent touched before converting (sample)
Ledgerline · 12 monthsDemo requests up 256% with cost per demo cut in halfDemo requests per month · sample caseHow it runs
Price moves with the number of pieces each month, the depth of research involved and whether we produce original data or design work.
- 01
ResearchWeeks 1 to 3
We audit existing content, interview sales and customers, and run keyword research. You get a strategy, topic clusters, a ranked backlog and a voice guide.
- 02
PlanWeek 4
The first quarterly calendar is set, with briefs for month one. We schedule expert interviews and agree on the review process so approvals never stall publishing.
- 03
PublishWeeks 5 to 12
Articles go live weekly. Each one is distributed by email and social, and older pieces are refreshed or merged so they stop competing with new ones.
- 04
OptimizeMonth 4 onward
We review which clusters gain traction and double down on them. Pieces stuck on page two get reworked, and the calendar is rebuilt from fresh data.
Deliverables
- Content strategy with topic clusters and a ranked backlog
- Quarterly editorial calendar approved by your team
- Four long-form articles or guides each month
- One original data piece or tool per quarter
- Two refreshed or consolidated older articles each month
- Repurposed email and social copy for every piece
- Live dashboard of organic clicks, conversions and MQLs
- Monthly written summary and a 45-minute review call
Best for
- B2B companies with long sales cycles and informed buyers
- Teams with real expertise but no time to write
- Brands that want organic growth without rising ad costs
Most company blogs are a diary nobody asked for. We treat content as a product with a job. Each piece targets a query cluster, a stage of the funnel and a next step. We start with keyword research and interviews with your sales team, because the questions prospects ask on calls are the ones they typed into a search bar a week earlier.
Subject matter comes from your experts. The writing comes from us. A 30-minute interview gives our editors enough to produce a piece that sounds like someone who has done the work, not a summary of the top ten results. Then we distribute it through email, social and outreach, and measure it on organic clicks, assisted conversions and MQLs, not on word count.
Content Marketing questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
Plan on four to six months before organic traffic builds, and six to nine before content-sourced leads become a steady line in your CRM. Pieces aimed at buyers close to a decision can convert sooner. Content compounds, so month twelve usually looks very different from month three. We cannot promise rankings, but we can show progress monthly.
About two to three hours a month. That covers one or two 30-minute expert interviews and time to review drafts. We consolidate feedback into a single round per piece and work from a shared calendar, so nothing arrives unannounced. If approvals tend to stall at your company, tell us early and we will plan around it.
We use it for research support, outlines and checking coverage gaps. The drafting, interviewing, editing and fact-checking are done by people, and every piece carries insight from your own experts. Search engines reward content that shows first-hand experience. Generic machine-written summaries tend to rank briefly, then fade. We are not interested in building that.
You own everything once it is published: articles, graphics, data, templates and source files. It lives on your site, under your bylines if you want. If we stop working together after the initial 90-day term, the library stays where it is and keeps earning traffic. We only ask to keep the right to mention the work in our portfolio.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.