Channel 02
Be the first call when locals need you.
We tune your business profile listing, citations, reviews and location pages so nearby customers find you first. Expect more calls, direction requests and booked jobs from your own area.
The monthly work
- Step 01Business profile optimizationWe complete every field on your business profile listing, choose the right categories, add services and products, and post weekly updates. Photos are refreshed monthly because stale listings lose clicks.
- Step 02Citation cleanupWe audit your name, address and phone number across directories and data aggregators, then correct mismatches and remove duplicates. Inconsistent details quietly erode trust with search engines.
- Step 03Review generation systemWe set up text and email requests that go out after each completed job. You get more reviews at a steady pace, plus reply templates for good and bad ones.
- Step 04Location and service pagesEach city or neighborhood you serve gets a page with unique copy, local photos, driving details and local business schema markup. No doorway pages with swapped city names.
- Step 05Local link buildingWe pursue links from chambers of commerce, neighborhood associations, local press, sponsorships and suppliers. A handful of relevant local links often does more than dozens of generic ones.
- Step 06Call and lead trackingTracking numbers and UTM tags on your listing separate map pack calls from website calls. You see which location, keyword group and day of the week produces booked work.
Evidence
Sample figures, set out the way they appear in a client's monthly review.
- +52%Map pack callstypical month 4 vs. baseline (sample)
- +41%Direction requests90 days after cleanup (sample)
- 23New reviews per monthup from 4 before the request flow (sample)
- 4.8Average review ratingacross 3 locations (sample)
Larkspur Plumbing · 9 months163 leads a month, up from 46, at half the cost per leadLeads per month · sample caseHow it runs
Price moves with the number of locations, how competitive your service area is and how many location pages we build.
- 01
AuditWeeks 1 to 2
We review your listing, citations, reviews and local rankings on a map grid. You get a baseline scorecard for every location and a list of quick fixes.
- 02
Clean upWeeks 3 to 6
Listings are completed, duplicate profiles merged and citations corrected. Review requests start going out after each job, and call tracking is installed on every listing.
- 03
BuildWeeks 7 to 12
Location pages go live with schema markup and local proof. Local link outreach begins, and weekly posts and fresh photos keep each listing active.
- 04
OptimizeMonth 4 onward
We watch grid rankings and calls by location, test categories and services, and push the next round of pages. Underperforming branches get a focused sprint.
Deliverables
- Fully built business profile listing for each location
- Citation audit and cleanup across 40 core directories
- Automated review request flow by text and email
- One location or service-area page per month
- Local business schema markup on every location page
- Grid rank tracking for 10 keywords per location
- Call tracking with source and location breakdown
- Monthly written summary and a 30-minute review call
Best for
- Home service companies that live on inbound phone calls
- Clinics and practices with one to ten locations
- Businesses outranked by competitors with fewer, weaker reviews
Local search is a short race. Someone needs a plumber, a dentist or a lawyer, and the map pack shows three names. Whoever appears there gets most of the calls. Ranking in that pack comes down to three things: proximity, relevance and prominence. You cannot move your building, so we work on the other two with a complete business profile listing, consistent citations and a steady stream of real reviews.
We also build a location or service-area page for every place you want to win, each with its own content, schema markup and local proof. Then we track what matters to an owner: calls, direction requests, form fills and booked jobs by location. If you run more than one branch, every branch gets its own scorecard so you can see which ones need attention.
Local SEO questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
Listing fixes and citation cleanup can shift map pack visibility in four to eight weeks. Review volume and local links take longer, usually three to five months, to show their full effect. Proximity still matters, so results vary by how far a searcher is from your address. We track rankings on a grid so you see that honestly.
You do. We work as a manager on your business profile listing, never as the primary owner. Tracking numbers are set up in an account under your name and can be ported if you leave. If we part ways, you keep every listing, page, review and number we worked on. Nothing is held hostage.
Yes. Service-area businesses can hide their address and still rank, though the rules are stricter. We set your service areas correctly, build pages for the towns you cover and lean harder on reviews and local links. We will not create fake addresses or virtual offices. Those get listings suspended, and recovery takes months.
Owner or manager access to your listings, a list of services and service areas, and photos of real jobs and real staff. The biggest factor is review requests. If your front desk or technicians mark jobs complete in your scheduling system, we can trigger requests automatically. That one habit does more than anything else we do.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.