Industry 04
Real estate lead generation you actually own.
Teams, brokerages and builders that want their own pipeline instead of shared portal leads.
The playbook
- Step 01Neighborhood guides and value reportsShort landing pages with two-field forms, promoted to likely movers and renters in target zip codes.
- Step 02Speed-to-lead automationInstant text and email, a qualifying question, calendar booking and agent alerts.
- Step 03A social presence with a planWalk-throughs, sold stories and market notes on a weekly calendar, not listing photos at random.
Evidence
Sample figures from a fictional client, laid out the way a real report would be.
- $19Sample cost per leadCedar Row Realty Group · sample
- 34%Leads that book a callCedar Row Realty Group · sample
- 46%Open rate on the market emailCedar Row Realty Group · sample
Cedar Row Realty · 9 months268 buyer and seller leads a month at $19 eachLeads per month · sample caseServices we usually combine
What gets in the way
We build the lead magnets, run the paid social, and automate the first conversation so agents spend time with people who have already raised a hand. Housing ads follow fair housing requirements and use the restricted targeting options platforms require.
- 01
Shared leads, thin margins
Exclusive leads from your own campaigns cost less and convert better than names sold to several agents.
- 02
Follow-up that depends on memory
Text and email sequences ask one qualifying question and offer a calendar link within five minutes.
- 03
A database nobody emails
Past clients and open-house visitors are the cheapest source of listings. A monthly market update keeps you in mind.
Plan a budget
Work back from a revenue goal to an ad budget with real estate benchmarks.
Open the Ad Budget Planner
Portal leads are called by five agents in the first hour. An owned pipeline starts with something a buyer or seller wants, a neighborhood guide or a home value report, and continues with follow-up that arrives in minutes.
Benchmarks · sample
Typical ranges we plan against for real estate accounts. Your numbers depend on market, offer and how fast leads are answered.
Cost per lead by channel
Midpoint of each sample range
| Channel | Cost per lead | Conversion rate | Notes |
|---|---|---|---|
| Paid social | $15 to $35 | 3% to 7% | Guides and value reports perform best |
| Search ads | $45 to $75 | 4% to 8% | Higher intent, smaller volume |
| Retargeting | $15 to $28 | 2% to 4% | Listing viewers and guide readers |
| Email to past clients | $3 to $9 | 1% to 3% | Seller inquiries and referrals |
Sample ranges for illustration, not published industry data.
Real estate questions
Not covered here?
Bring it to the free audit.
A strategist goes through your tracking, ads and search visibility, and the fix list is yours whatever you decide.
Book the auditOr email [email protected]
We reply within one business day
Yes. Campaigns run in your ad accounts and leads go into your CRM. Nothing is resold or shared.
Almost always. We map the fields, build the follow-up sequence inside the tool you already use, and set up agent routing rules with your team lead.
Yes. Housing campaigns use the special ad category settings platforms require, which restrict targeting by age, gender and zip code radius. Creative and copy are written to describe the property and area, not the people.
(11) Free audit
A senior strategist reviews your tracking, ads, search visibility and landing pages. The ranked fix list is yours to keep, with or without us.
One reply from a strategist within a business day. No mailing list.