Free tool
Eight inputs, no email required. See leads, customers, revenue and what is left after ad spend, fees and cost of delivery.
✓No email requiredEstimated net return per month
$10,877145% ROI
Every $1 of ad spend and fees returns $2.45 in gross profit.
- Clicks
- 1,875
- Leads
- 84.4
- New customers
- 18.6
- Revenue
- $33,413
- Cost per lead
- $71.11
- Cost per customer
- $404
- ROAS
- 5.6x
- Break-even ROAS
- 1.8x
Monthly funnel
Where each month's revenue goes
Hover a segment for its share
- Ad spend$6,000 18%
- Management fee$1,500 4%
- Cost of delivery$15,036 45%
- Net return$10,877 33%
Gross profit vs. spend and fees
By month, with optimization lift applied
- Gross profit
- Spend and fees
12-month projection
Payback: Month 1 · Net after 12 months: $170,805
- Cumulative net return
- Cumulative spend and fees
| Month | Leads | Customers | Revenue | Net return | Cumulative net |
|---|---|---|---|---|---|
| Month 1 | 84.4 | 18.6 | $33,413 | $10,877 | $10,877 |
| Month 2 | 86.9 | 19.1 | $34,415 | $11,428 | $22,305 |
| Month 3 | 89.5 | 19.7 | $35,447 | $11,996 | $34,301 |
| Month 4 | 92.2 | 20.3 | $36,511 | $12,581 | $46,882 |
| Month 5 | 95 | 20.9 | $37,606 | $13,183 | $60,065 |
| Month 6 | 97.8 | 21.5 | $38,734 | $13,804 | $73,869 |
| Month 7 | 100.7 | 22.2 | $39,896 | $14,443 | $88,312 |
| Month 8 | 103.8 | 22.8 | $41,093 | $15,101 | $103,413 |
| Month 9 | 106.9 | 23.5 | $42,326 | $15,779 | $119,193 |
| Month 10 | 110.1 | 24.2 | $43,596 | $16,478 | $135,670 |
| Month 11 | 113.4 | 24.9 | $44,904 | $17,197 | $152,867 |
| Month 12 | 116.8 | 25.7 | $46,251 | $17,938 | $170,805 |
Estimates only. Real results depend on your market, offer, sales process and seasonality. This calculator does not account for repeat purchases, taxes or overhead, and it is not financial advice.
How it works
Nothing hidden. Here is each step, worked through with the sample values.
- 01Clicksad spend ÷ cost per click
$6,000 ÷ $3.20 = 1,875 - 02Leadsclicks × conversion rate
1,875 × 4.5% = 84.4 - 03Customersleads × close rate
84.4 × 22% = 18.6 - 04Revenuecustomers × revenue per customer
18.6 × $1,800 = $33,413 - 05Gross profitrevenue × gross margin
$33,413 × 55% = $18,377 - 06Net returngross profit − ad spend − fee
$18,377 − $6,000 − $1,500 = $10,877 - 07ROInet return ÷ (ad spend + fee)
$10,877 ÷ $7,500 = 145% - 08ROASrevenue ÷ ad spend
$33,413 ÷ $6,000 = 5.6x - 09Cost per leadad spend ÷ leads
$6,000 ÷ 84.4 = $71.11 - 10Break-even ROAS1 ÷ gross margin
1 ÷ 55% = 1.8x
Free audit
The free audit replaces the sample values with your own cost per click, conversion rate and close rate, and shows which one is worth fixing first.
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